Magic dealers
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Black Friday and Other Reflections
Well, we’ve survived another Black Friday week. My thoughts about the shopping extravaganza haven’t changed since last year’s post. Once autumn arrives, it’s best to hold off purchasing any magic items as some are offering great discounts or free stuff. Two items caught my attention; although I didn’t purchase either as I’m in the process… Continue reading
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Strange Phenomenon
Recently I’ve noticed a trend of magic effect trailers where the workings are exposed. I became aware of a small independent creator that has all of their tutorials posted on their website to view whether you purchased an item or not. I find this to be a curious decision. In the days of magic shops,… Continue reading
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App Trap
While wandering through the IBM Dealers Room, I made eye contact with a dealer selling a few magic apps. He asked me if I had seen them. I said no and, in retrospect, should have said that I don’t like app magic. He proceeded to go through his pitch, asking me to do one thing… Continue reading
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Training Our Customers
While 2023’s formal Black Friday sales have come and gone, there are residual sales that remain. Many are extending through the weekend. Others began a week or two ago. It’s quite the consumer holiday. Fortunately for brick and mortar retailers, the mayhem of people fighting over products seems to have decreased. Black Friday has become… Continue reading
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Extinction of Exclusivity
During the late 1970’s through the early 1990’s, I planned my month of January around the MagiFest. Initially it wasn’t difficult as I was in college or working in the Pittsburgh area. Then in 1980 I began a decade long stint in the consulting industry. Attending required finessing travel arrangements. No matter what the obstacle,… Continue reading