Fredrick Turner

Reflections


Sticker Shock

An early mentor of mine used to say that certain magic props and books were priced high to “keep them out of the hands of the riff-raff.” He was being facetious but I believe it was based in an element of truth – particularly in the domain of mentalism.

Recently a new version of an old prop was introduced – the Hybrid Cup. In case you haven’t seen it, it’s a chop cup that starts at $349.00. You select various options and your custom, bespoke cup arrives at your doorstep. It’s made by the same company that makes $200 close up pads.

I have a lot of questions about these products. Starting with – why? Why would you make such a thing? Why would you buy it? Why do you think it’s going to make you a better performer?

Honestly I think it’s a bit nuts.